Does content marketing work for startups?

Does content marketing work for startups? We have found in various experiments that it only works for startups that are the first to enter a market. If they are not the first to enter a market, content marketing does not work for them unless outbound marketing methods...

Uses of buyer personas in B2B marketing automation

This post was inspired by an article written by Jayson Demers in January titled “Are you using your B2B marketing personas effectively“. In this article we talk about how B2B marketing automation software can be used to model B2B marketing personas (we...

Should early-stage B2B startups do marketing?

I recently watched an awesome talk by Vijay Sharma, co-founder of Exotel. Vijay speaks about the importance of focusing on selling till you have product-market fit. Vijay recommends iterating over building features and finding out if they solve real customer problems....
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