How can you tell if your sales team is being held back by a lack of trust in your brand?
If your sales team tells you that it is easier to sell to people who are closely
connected to you on social media, then your product or service might be hitting trust
If most of your sales come through referrals and from people you know well, then
again you’ll need to ask what you can do to signal your trustworthiness outside your circle of friends.
As we have explained in another article, trust issues can create almost impenetrable barriers to sales:
So, if the sales team finds that there are trust barriers that are resulting in low sales conversions, then the marketing team can help them break those barriers down.
To learn how, read our next article in the series: