Does interactive marketing work for B2C firms?

In this post, we examine whether interactive marketing works for B2C products. It turns out once again that there are scenarios in which interactive marketing works great for B2C firms and scenarios in which it does not.   Interactive marketing involves the...

Does content marketing work for B2B firms?

There are scenarios in which content marketing works great for B2B firms and scenarios in which it does not work. B2B firms often need to do concept selling. Let’s take a look at some of the competitive positions from which a B2B firm tries to sell its products...
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