ROI calculations for B2B awareness generation

There are many benefits to doing social media marketing.  The benefit we are going to discuss today is awareness generation.  We’re going to discuss the ROI from it. What is Awareness Generation? ‘Awareness’ in B2B marketing terms is the mapping of a...

B2B social media marketing ROIs

There are two questions that we get very frequently about social media marketing. Why do it?  What do we get for it? In our last post, we admitted that you’re not going to see a lot of direct sales conversations that lead to conversion on social media. So, then,...
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