Can you find B2B prospects on Twitter?

This article was penned in response to a question that we came across on a LinkedIn group:  ”Is anyone in B2B getting twitter right?” We posted the following reply: “It’s something we’ve been grappling with, as a social media marketing...

Why trust matters for enterprise sales (B2B sales)

All businesses are in the business of finding customers. Once customers are found, there is a bit of work that might have to be done to prevail upon them to buy your product and not a competitor’s. In the case of B2B sales, there is an added complication. Any...
%d bloggers like this: